Kick Him Now... But What Later??

Tiger Woods

The internet, TV, radio and every other medium has been ablaze with the Tiger Woods saga. First the car accident the day after Thanksgiving, then the speculation, then the confirmation as Tiger's many "jump-offs" have come out of the woodwork. Don't know what jump-offs are? Ask someone. But it should be pretty clear in context. It makes for pretty interesting conversation. We in the sports department can always devote 20-30 seconds on the air on the latest fall-out. It helps us fill a show... but my question has to do with all of his endorsements. Saturday, Gillette said they will phase him out of their advertising campaigns. Sunday, Accenture dumped Woods completely. I find it humorous what these companies are doing. Don't get me wrong, I don't condone Tiger's behavior, I find it reprehensible... But what it comes down to is... This is an issue between Tiger and his wife and family... and no one else. Tiger has to mend fences with Elin. Woods did not commit a crime. He did not hit someone, or steal something or do anything of the sort. These companies who are taking their "Grand Stand" against Tiger's behavior are just trying to capitalize on Tiger's situation by saying: "We stand for something, Tiger cannot be our spokesman." thus making their company look more responsible and like a pillar of the community. But who knows how clean these companies are themselves. I'm sure there are employees of these companies that have made the same mistakes as Tiger has. I'm sure that these companies have some unsavory dealings that have not come to light. Be that as it may, they made their choice. I just wonder what will happen when this all blows over... and it will at some point... Tiger will be back in America's good graces, nailing birdies instead of cocktail waitresses... and will these companies come crawling back to him? If they do, he should turn his head, like they did to him.