What TV Ads Slogans Don't Tell You

When commercials are done correctly, they will stick in our minds. But is that a good thing? Consumer Reports checked out the claims of a few ads to see if they really deliver on their promises. Sue Perry, deputy editor of ShopSmart Magazine is here with a closer look at:

• E*Trade: "Investing with E*Trade is child's play"
• Progressive: "You name your own price for insurance"
• Freescore: "Freescore can save you money"
• JG Wentworth: "Vikings can solve a cash crunch"

For additional consumer advice, check out the September issue of ShopSmart Magazine or visit shopsmartmag.org.

Comments: 1

Posted by jtillman at September 8, 2010 1:02 PM

typo:
E*Trade: "INVESTING [not Investigating] with E*Trade is child's play"

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