How To Use Twitter To Dominate Your Market

In his latest book Twitter Power 2.0, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. He shared his insights with us.

1. Why Twitter Is Relevant For Businesses
Twitter is the water cooler of our time. It's a place where tens of millions of people are gathering to talk about anything and everything. Businesses must take note because this is where their customers are dialoguing. It is essential to enter the dialogue.

2. Easy Steps To Leveraging The Power Of Twitter
Create an account that reflects your brand, upload a profile photo of the individual managing the account, create a professional background that brands your Twitter page, and enter the conversation seeking to bring value to those who follow you.

3. Biggest Mistake Businesses Make On Twitter
They use it as a direct marketing tool and remove the "social" from social media. Business is all about relationship and people make the mistake of treating it like a billboard.

4. The Future Of Twitter
We're going to see Twitter create more tools that facilitate relationship between businesses and their followers. At some point, I imagine Twitter will be acquired.

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time is available in stores now.