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6:40AM | posted by Shelley Ng | March 5, 2010 | comments: 0

Get Molded Into An Old Navy SuperModelquin In Times Square

oldnavy0305.jpg

WHO: Old Navy will be giving the public the chance to have their fifteen minutes of fame by being transformed into a SuperModelquin right in the heart of Times Square as part of the SuperModelquin Super Search contest.

WHAT: Hop onstage in the middle of Times Square and into Old Navy's SuperMoldelquin "SuperMolder" which will convert your image into a SuperModelquin. The transformation will be broadcast live on the Reuters screen and the results will appear on the enormous NASDAQ sign for all of Times Square to see. Guests will also receive an email with their before and after images so that they can share their plastic makeover with their friends & family.

WHERE: Times Square Military Island, New York City

WHEN: Friday, March 5, 2010, 12:00pm - 5:00pm

ABOUT OLD NAVY SUPERMODELQUIN SUPER SEARCH CONTEST:
The Super Search contest allows consumers the chance to be molded as the next SuperModelquin and take home $100,000 through a series of online challenges that will test their plastic "spokesmannequin" skills. Thousands will enter to prove they have the style and stature worthy of the storefront spotlight.

Over six weeks, www.oldnavy.com/super will host three super challenges. In the first challenge, "Pose with the Plastic Pros" (2/16-2/25), contestants proved their plastic by heading into their local Old Navy and taking a photo of themselves with the SuperModelquins and uploading it to the Super Search site (www.oldnavy.com/super). The second challenge, "Moldelquin Makeover," (3/4-3/14) uses the power of the SuperMolder technology, allowing contestants to build their plastic match to be rated by voters. The third challenge, "Lights, Camera, Plastic" (3/21-4/1)

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