Go Orange, NYC!

Larry's live at Billy's Bakery for the launch of the NYC Go Orange Campaign which starts today September 8 through December 31.

Between now and the end of the year some 300 partners will have joined WPIX and Billy's Bakery to Go Orange to raise food, funds and awareness for hunger-relief. Orange is the color of hunger awareness. The focus will be on hunger in New York City and what New Yorkers can do to help other New Yorkers. About 1.3 million New Yorkers depend on the Food Bank.

Half of all New York City residents are struggling to put food on the table and one child in five must rely on a soup kitchen or food pantry to survive. Despite the fact that the Food Bank distributed 60 million pounds of food last year, we can't keep up with the demand. Never before in our history (and we've been around for 26 years) have we seen so many New Yorkers struggling to feed their families. From seniors, children and the working poor to the increasing number of city residents who are facing unemployment - the recession has been unforgiving. And in many respects, we expect the situation to be worse in 2010.

For more information, visit www.goorange.org or www.foodbanknyc.org.