Chef Tom Colicchio's Diet Coke Pop-Up Kitchen To Benefit City Harvest

Today, Tom Colicchio, cookbook author and owner of Craft Restaurants, will be at the grand opening of the Diet Coke Pop-Up Kitchen in Manhattan preparing sandwiches from his book ‘wichcraft. And, since it is the back to work/school season what better time for a story on how to upgrade your lunchbox, then with help from a renowned chef?

With more and more people bringing their lunch to work, (in 2007 alone, 8.5 billion lunches were brought to work) Chef Colicchio will create beautifully crafted, artisanal lunchbox sandwiches that are not only simple to make, but are also nutritious. He can discuss everything from the perfect lunchbox combination-- from selecting the right bread and condiments, to pairing it with the perfect beverage.

By the end of the day Chef Colicchio and Diet Coke plan to have 1,000 sandwiches made to donate to City Harvest, a non-profit organization dedicated to feeding New York City's hungry men, women and children.

This charity sandwich making event will kick off more than a week of events at the Diet Coke Pop-Up Kitchen where New Yorkers can enjoy a free sandwich and Diet Coke, healthy snack pairings and participate in fun sweepstakes. Free sandwich and Diet Coke giveaway to the first 250 people this afternoon.