Legendary College Coach Lou Holtz Talks About How You Can Win College Money

Dr Pepper is kicking off the college football season with a million dollar challenge.

A long-time supporter of college football, Dr Pepper has joined forces with College Football Hall of Fame head coach Lou Holtz to give consumers and students the chance to win more than $1 million in scholarships throughout the 2009 college football season.

Starting September 1, Dr Pepper will give away a daily $1,000 scholarship in the $1,000 a Day Tuition Giveaway as well as the chance for three lucky fans to win the $123,000 Scholarship Promotion & Contest!

For the 14th consecutive year, Dr Pepper is offering fans the chance to win exciting prizes in-store, online and, for several lucky consumers, on the field. The $1,000 a Day Tuition Giveaway is open to students of any age. Family and friends may also enter, and if a winner, donate the scholarship to the student of their choice, by visiting DrPepper.com and entering game codes found on specially-marked Dr Pepper and Diet Dr Pepper. Each day, one winner will be selected from all the codes that have been entered that day.

From Sept. 1 through Nov. 16, 2009, college students (ages 18-24) can qualify for a chance to compete to win a grand prize: tickets to one of three Conference Championship games—the SEC Championship presented by Dr Pepper, the Dr Pepper ACC Championship and the Dr Pepper Big 12 Championship. On Saturday, Dec. 5, 2009 two grand-prize winners per conference championship game will get to show their stuff on the field with a halftime throwing competition in front of a national audience. The Dr Pepper fans will throw 10 footballs from the five-yard line into a two-foot hole cut into an oversized Dr Pepper can replica. The fan that successfully completes the most throws in 45 seconds will win the $123,000 scholarship, with the runner-up taking home a $23,000 scholarship prize.

The full promotion rules are available at drpepper.com. Codes for the Dr Pepper $1,000 a Day Tuition Giveaway must be entered by Jan. 31, 2010 and Codes for the $123,000 Scholarship Promotion & Contest must be entered by Nov. 16, 2009, so consumers should enjoy a Dr Pepper today and log onto DrPepper.com to kick off the fun!

To enter the contest, visit www.drpepper.com.