Kaity Tong
8:13PM | March 18, 2009 | comments: 2413

Gimme Back That Filet-O-Fish: Best Commercial Ever!

You know that McDonald’s commercial that’s on the air right now?

Yes you do! The one everyone is talking about...

A mounted fish on the wall (the plaque under him says Frankie the Fish) starts singing, while some burly, bearded guy munches away placidly on a filet-o-fish burger, watching it.

In a weird little voice, the fish sings:

Gimme back that filet-o-fish, give me that fish.
Gimme back that filet-o-fish, give me that fish.
What if it was you hanging up on this wall?
If you were in that sandwich, you wouldn’t be laughing at all!



In the middle of this, another bearded fellow walks in and looks kind of creeped out as he takes in this scene:the singing fish, WHAT the fish is singing, and the big burly guy bopping gently to the music and chewing away on his fish burger. Complacently.

Jim and I actually discuss this commercial. We argue about what the guy who walks in is thinking, what his role is in this drama, what kind of fish is Frankie, what's with that drill the dude is holding, and why do both men have beards. Clearly we need to get a life.

It’s a catchy tune and fun to sing. Albeit, kind of dark. I now find myself breaking into that song at odd moments. Or bopping my head to the tune in my brain. And every time I see the commercial, I grab the nearest person and make them watch it, too. Does it make me want to drop everything and run out to McDonald’s? Not really.

Still, I think the spot is hysterical. But I know people who think it’s creepy. What do YOU think?

(Woooooooooo!)

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Comments: 2413

Posted by Evan T at March 18, 2009 9:27 PM

LOL I agree. When I first saw it I was cleaning out my closet. I remember stopping in my tracks and popping my head out when I heard those bizarre lyrics, that nasally voice and that retro sounding synth-like music. It's funny, though, because it seems like the fish is making some sort of social statement along the lines of becoming a vegan or something. It's kind of like McDonald's wants you to feel guilty about buying their sandwich--not the usual way to sell your product don't you think?

Loving the commercial. Very funny.

Posted by Mat at March 18, 2009 10:48 PM

I love it its the funniest thing ever , im making it my ringtone !!!

Posted by Cinthya Aviles at March 18, 2009 10:49 PM

I hate the filet-o-fish but i love the commercial. Its so funny.!

Posted by Lauren at March 18, 2009 10:50 PM

My boyfriend loves that commercial! He sings it non-stop. He does the voice really good and I think it's hilarious!

Posted by phillip at March 18, 2009 10:50 PM

i love it.it it so funny

Posted by KC at March 18, 2009 10:50 PM

I don't quite get the relationship between the singing fish and the fish burger other than it kind of makes the ad funny.

Posted by benny at March 18, 2009 10:50 PM

TOP SHELF commercial, couldn't be better! AND it makes me want McD's filet-o-fish EVERY friday this Lent!

Posted by Deb at March 18, 2009 10:50 PM

Kaity, I used to hate the commercial. Then I noticed that I couldn't get it out of my head! And, yes, I started talking about it to other people.
I think it has to be one of the most absurd commercials ever. And now I love the song!

Posted by Anonymous at March 18, 2009 10:51 PM

I absolutely LOVE that commerical. It is so catchy! But you're right, it doesn't make me want to go out and buy a filet-o-fish

Posted by Marie K at March 18, 2009 10:51 PM

i love it! i make everyone watch it. i've youtubed it for those who have not seen it. my mom and i have the song in our head daily.

Posted by nasir Little at March 18, 2009 10:51 PM

I think the commercial is funny but not the funniest this tear. i will give that to the career builder super bowl ad. Hey Dummy!!

Posted by Sadman I at March 18, 2009 10:52 PM

I think that its a weird commercial. I'll admit its catchy, I find myself singing to it and then I watch it and I'm totally creeped out by it. Honestly, the first 10 times I saw it, I didn't even realize the commercial was for McDonald's until someone brought it to my attention.

Posted by Jesenia R at March 18, 2009 10:52 PM

My father and I start to sing it whenever it comes on. We think its hilarious...
Neither of us eats any type of fast food, we just like the commercial. So its ok you are not crazy, its just entertaining.
My friends also seem to like it and start to sing it at my college. FILET-O-FISH is a hit.
Sounds like it would turn into someones ringtone. =]

Posted by Alicia at March 18, 2009 10:52 PM

we loooove this song. my brother chris thinks its funny! we probably wont be trying the sandwich though!

Posted by Monica at March 18, 2009 10:52 PM

I LOVE IT! I LOVE IT! I LOVE IT! I want that for my ringtone. I think it is the funniest...next to the cell phone commerical when they were in the locker room and...oh forget it! I love that fish commerical..I hope they NEVER take it off! lol

Posted by Brian Wilson at March 18, 2009 10:52 PM

I also think this commercial is great! One day itis tune was stuck in my head so bad, had had to make it my ringtone for my cell phone!

Posted by Marie at March 18, 2009 10:53 PM

Lolz!! I agree! The song is stuck in my head & I can't stop singing it. However, I don't have an urge to run to my nearest McDonald's for the sandwich. I'd rather bake a fish of my own!

Posted by Krista at March 18, 2009 10:53 PM

I see people commenting on this commercial everywhere! It's bizarre to say the least and, in some hypnotic way, catchy. I don't like fish so I'm not about to go and buy one from McDonald's, but the commercial is doing it's job by garnering attention. And I'm pretty sure the people who do end up in McDonald's with a Filet-O-Fish sandwich in their hands end up singing the song the whole time.

Now if only I could get the tune out of my head!!!

Posted by Megan C. at March 18, 2009 10:53 PM

It's crazy, at first I disliked it... and found it annoying, I still do. But I watch it and have it down now.
I don't think they are trying to sell the product, a fish telling you,
"If you were in that sandwich, you wouldn’t be laughing at all!" is creepy/crazy.

Posted by Kathy at March 18, 2009 10:53 PM

OMG this thing is halarious! I'm right there with you Kaity! (And I'm the type that usually can't stand these commercials!)

Posted by Stephanie B at March 18, 2009 10:53 PM

Great topic! While at work I caught myself singing the song. I just remember when it first came out my 3 yr old froze up to listen to the commerical and just started laughing because he thought it was really silly. i think everyone is talking about this song.

Posted by Marina A at March 18, 2009 10:55 PM

Love it so much. Cant stop singing it at work so my coworkers can have a laughter for the day.

Posted by Asmin at March 18, 2009 10:55 PM

I hate that commercial and the song has been playing in my head the whole day. I finally stop and you broadcast it. Thanks Kaity! Your killing me. LOL!!

Posted by Geneen at March 18, 2009 10:55 PM

I am sorry- I DO NOT LIKE any part of it. Quite annoying from the fish to the actors. B A D.

Posted by Louie at March 18, 2009 10:57 PM

Sadley enough, It's my anwering message. It gives the telemarketers something to listen to.

Posted by GeeinNJ at March 18, 2009 10:58 PM

I HATE that commercial SO much. I am a vegetarian and do not eat fish so the fact that I am noticing the commercial does not mean that I will go out and buy the product. I actually take the trouble to change the channel when that stupid commercial comes on. YUCK.

Posted by Fred at March 18, 2009 10:59 PM

Great commercial! Probably the best since Toby the dog "learned his new trick" in the carpet cleaner commercial. There is something about it that glues me to the tube when its on and singing alog to the tune in my head. I did sing it out loud once and my wife swore I was nuts.

Gimme back that filet 'o'.........

Fred

Posted by Maciel at March 18, 2009 10:59 PM

I think it is the funnest thing ever. It makes me laugh every time.

Posted by estrella qureshie at March 18, 2009 11:00 PM

yes i love the commercial,and my 1 year old

Posted by estrella qureshie at March 18, 2009 11:00 PM

yes i love the commercial,and my 1 year old

Posted by ed C at March 18, 2009 11:00 PM

KAITY! you should have your own blog! i've been watching you since i was 10 when there was that tap dancing frog, and that show cheers let me know when i was up too late. "kaity tong, jack kafrety, sal marchiano with sports and mr. G with the weather" will probably be burned into my memory for ever. oh! and "And I'm rosemary Gomez, Kaity is off tonight".

i love that commercial, too. i also love that electrosol finish "the diamond standard" commercial, and i'm starting to warm up to the old navy commercial with the mannequins.

Posted by estrella qureshie at March 18, 2009 11:00 PM

yes i love the commercial,and my 1 year old

Posted by Anonymous at March 18, 2009 11:00 PM

I am sorry- I DO NOT LIKE any part of it. Quite annoying from the fish to the actors. B A D.

Posted by estrella qureshie at March 18, 2009 11:00 PM

yes i love the commercial,and my 1 year old

Posted by estrella qureshie at March 18, 2009 11:01 PM

yes i love the commercial,and my 1 year old

Posted by estrella qureshie at March 18, 2009 11:01 PM

yes i love the commercial,and my 1 year old

You're a very funny lady Ms. Tong,... and that's a very good thing! That commercial is the funniest thing on TV right now.I actually posted it on my Facebook page last week,... but, it seems none of my friends seem to get it or care, so I just enjoy it myself. Nice to know I'm not the only one who does!

Posted by Naomi D. at March 18, 2009 11:01 PM

It's absolutely hilarious. My six year old daughter sings it on our way to school every morning. And I have to agree with Evan T, it is not their usual way to promote "Im lovin' it". But the tune is catchy! Gimme that filet-o-fish, gimme that fish... lol, if it were you in that sandwich you would't be laughing at aaaaallllllll !!!! hahaha, its great! ooooooohhhh!

Posted by Anonymous at March 18, 2009 11:02 PM

i hate it sooooooooooo much. the song drives me crazy. for the past few weeks every time it comes on i get this look on my face (so my fiance tells me). i have to mute the tv.....i can not stand it. just the fact that you even brought it up tonite we both looked at eachother and started hysterically laughing. i even just emailed mcdonalds to please take it off right before the news. so weird...anyway, if you have any power, please get rid of it. i have never gone out of my way to send an email or even make a comment...i don't know if i can stress how much this commercial annoys me anymore. thanks for your time.

Posted by mrs.earth at March 18, 2009 11:03 PM

When I first heard the song I was thought it was an ugly song. Now after hearing it more and more I started to like it. It gets stuck in my head. My husband sings it making me laugh every time it comes on.

Posted by mrs.earth at March 18, 2009 11:03 PM

When I first heard the song I was thought it was an ugly song. Now after hearing it more and more I started to like it. It gets stuck in my head. My husband sings it making me laugh every time it comes on.

Posted by Barbara C. at March 18, 2009 11:03 PM

Kaity, I'm so glad you asked.....I HATE THIS COMMERICIAL!!!! When I hear it, the hair on the back of my neck stands up. I don't get it. At first, I couldn't even understand what the fish was singing! The whole thing makes no sense to me. My family laughs when it goes on because they know how much it irritates me. By the way Kaity, you sounded great when YOU sang it. McDonalds should hire YOU! Love ya!

Posted by Nichelle at March 18, 2009 11:05 PM

I luuuuuuv this commercial great job Mickey d's

Posted by Ivy at March 18, 2009 11:07 PM

Wow,I am so glad that so many people feel the same way I did when I first saw this commercial.
I think its very funny and I enjoy singing the song with the same voice. But I once had the same mounted fish and it sang " Don't worry be happy" which we bought at homedepot. lol And when I first looked and heard it I was as just as puzzled as the guy who walks in on Frankie and the other guy who is eatting the Filet O Fish.lol too funny.

Posted by Marcel at March 18, 2009 11:07 PM

i love that commercial!!!!!!!!!!!!!!!!! I'm trying to get that song as my ring tone. I'm not a big mickey d's eater (lol) but i think thats a great commercial. I have so many people at the job site singing that song-"give me back that fillet o fish give me my fish " if you can find the ring tone for an at&t cell phone holder let me know-

Posted by Barbie at March 18, 2009 11:08 PM

I'm in love with that commercial!!! My mom and I were talking about it when you said the topic of your blog lol. I sing it constantly, and my entire high school sings it ALL the time. It's kind of a creepy-funny, because you can't escape it (not that it's a bad thing). I think I'll sink into a deep depression when they take that thing off...

LONG LIVE FRANKIE THE FISH!!!
:)

Posted by marie at March 18, 2009 11:08 PM

love the commercial.....hate the sandwich...you ask what kind of fish it is...i don't know but its certainly not tuna or salmon....

Posted by Monddy at March 18, 2009 11:10 PM

OMG I just love this commercial it's the best ever!!!!! I wish they would have played it during the superbowl,me & my daughter stop what ever were doing just to watch it over and over again,kudos to the writers

Posted by Gladys Rosen at March 18, 2009 11:11 PM

I LOVE that commercial!

Posted by Gladys Rosen at March 18, 2009 11:11 PM

I LOVE that commercial!

Posted by Michelle at March 18, 2009 11:13 PM

Honestly hate the commercial!!!! omg i really cant stand it!!! this is the most ridiculous song McDonald's have ever come up to!

My husband loves it so much that every time it comes up he jumps from his sit and start dancing and singing staring at the TV like a little kid!

I don't get what the relationship is between this two horrible and creepy guys and a "delicious" fillet-o-fish sandwich... but Apparently it has been a great advertisement approach as the weirdest commercial ever, creepy or ridiculous has become very contagious as it has everybody talking about it and that would be the whole point after all...

Way to go Ronald!

Posted by Krista and Mike at March 18, 2009 11:14 PM

We just have to say that we love this commercial! Talk about a catchy tune! We don't know why they both have beards...but it's just funny. It's strange but you just can't look away! It's comedic genius! We're talking about these two characters who never utter a word.

Posted by diedonce at March 18, 2009 11:16 PM

The commercial is funny; however, I believe it is the fish that is remembered rather than McDonald's. It is cute.
Kaity please write more blogs, It is wonderful to know what turns you on.

Posted by roxy at March 18, 2009 11:17 PM

i think it is soooooooooooo funny i love it "Gimme back that filet-o-fish"

Posted by Kristine at March 18, 2009 11:18 PM

I luv this commercial. I've actually left voice mail messages for my sister singing it. However, I still will not eat that sandwich. LOL. >;D

Posted by Anna Amanini at March 18, 2009 11:20 PM

This is one of the funniest commercials that McDonalds came up with. I really like it. It's stuck in my head, but the sandwich SUCKS! It doesn't taste good, it reminds me of the (my favorite t.v. show) T.G.I.F t.v. series "Teen Angel" a high school boy, Steve and his recently-deceased best friend, Marty, who, after dying from eating a six-month-old hamburger from under Steve's bed. Thats what the Fish sandwich reminds me of. It looks old! But anyhow, i love McDonalds & i do like the commercial, not the sandwich.

Posted by dalejr88 at March 18, 2009 11:22 PM

OMG i Love that commercial!! every time it comes on i stop watt im doing and do my dance and sing!!! been annoying my wife with rewinding the DVR for the last two weeks with it!!!!! I think they should make a toy fish that does that so we can buy it!!!! Also need to make a pont about products we all want and dont want to admit. The at&t little orange minutes!!!!! Those commercials are the best. The mom steps in to stop the old lady and kid from buying them. Kinnda message that everyone wants them! hey at&t produce the little orange minutes so we can all have them!!!!!!!!!!!!!

Posted by dalejr88 at March 18, 2009 11:23 PM

OMG i Love that commercial!! every time it comes on i stop watt im doing and do my dance and sing!!! been annoying my wife with rewinding the DVR for the last two weeks with it!!!!! I think they should make a toy fish that does that so we can buy it!!!! Also need to make a pont about products we all want and dont want to admit. The at&t little orange minutes!!!!! Those commercials are the best. The mom steps in to stop the old lady and kid from buying them. Kinnda message that everyone wants them! hey at&t produce the little orange minutes so we can all have them!!!!!!!!!!!!!

Posted by DAVID MILLER at March 18, 2009 11:28 PM

ooooohh That Dam song Can't get it out of my head make them stop No No I Love It make them stop No No It's on again first I laugh and then it start's playing in my Head make them stop No No I Love it stop Please.

Way Upstate NY

Posted by Alex G at March 18, 2009 11:38 PM

I actually hate it lol. The whole thing about a fish singing and the voice is annoying to me. I don't know why, but it upsets me!
It is funny, but in a scary way.

I agree with Evan. It seems like the commercial wants to make you feel guilty. I think it has to do with a guilty pleasure too. The sandwhich is so good that the guy eating the sandwhich doesn't feel sorry for the poor fish. The normal reaction would be to drop the sandwhich on the table and stop eating it. On the other hand, the guy that walks in can't belive what's going on. I guess that man will never eat a fish sandwhich again in his life! lol. He had the reaction that the other man should have, to stop and think.

It would be the same to have a cow sing the song and a man eating a hamburger. But I guess they don't come up with that because it would be too cruel. I bet that if they use a cow and a hamburger, they would get in trouble because nobody wants to think about that while they eat.
I'm not vegan and I like animals, but I wouldn't like a reminder of how that chicken or meat got to my table before I eat it.

I wonder:
What kind of statement McDonald's wants to make with this commercial?, Who came up with this idea and above all, who approved the concept for this commercial?, What were they thinking?

The commercial might be amusing, but do they want us to stop eating the fish sandwhich?

Posted by rae at March 18, 2009 11:46 PM

I LOVE this commercial! I've been compelled to ask others if they love it too. That is just plain crazy, I know, but I just didn't want to believe I was alone in my hilarity over this ad. I literally laugh out loud every time I hear it...and I'm a VEGAN! OH GOD, IT'S ON RIGHT NOW...LOL!

Posted by Michelle at March 18, 2009 11:52 PM

I must say you hit the nail on the head. Leave it up to McDonalds to come up with the most creative and disturbingly funny commercial ! Its melody haunts me at every turn and it rings in my head way to much ! I thought about putting it on my answering machine but I don't want to drive my friends crazy! I can sing the song is his voice!
We should have a contest. PS Its not a bad sandwich.
I love Charlie ! It's sad to think it will be going away. Thank you for allowing the download.
Michelle-n-Willie

Posted by Mike & Anna (& family of 6) at March 18, 2009 11:52 PM

For a silly little commercial, it's absolutely addictive. The tune now resides on my cell phone for a quick filet o'fix. All my friends are hooked too.

McD should put the fish in the happy meals, or even sell the real one! I'd buy it!

Posted by Mike & Anna (& family of 6) at March 18, 2009 11:53 PM

For a silly little commercial, it's absolutely addictive. The tune now resides on my cell phone for a quick filet o'fix. All my friends are hooked too.

McD should put the fish in the happy meals, or even sell the real one! I'd buy it!

Posted by OldSnarky at March 18, 2009 11:56 PM

I think McDonalds wanted to get our attention...and they DID! I can't get that song out of my head either. My wife thinks that song is dumb but I love it.

Posted by Crooklyn at March 19, 2009 12:27 AM

I love this commercial and I am having a good time reading all the comments. I do have to say that there are some pretty lame ass people here (like the woman and her fiance (Jerry Seinfeld-ish) who looked at each other and laughed), or the veggie girl. Get a life, dooshes. Hate the Cheerios commercial with the foreign actors saying "The box says 'Shut up, Steve'". That commercial sux.

Kaity, you are the best for making light of a commercial that should be taken lightly in the first place.

PS. Dont like what I posted? Give me back that filet-o-fish!

Kaity, you're one of my favorite TV people, but alas, here we disagree. I just can't stand the sound of that commercial and it's on SO often I felt compelled to create this FaceBook page:

http://www.facebook.com/pages/We-hate-the-Filet-o-Fish-TV-ad/56604418175

I haven't made an all out effort to promote the page yet, but the results on your blog here are not encouraging. Have a great day.

- Dale

Posted by Marissa at March 19, 2009 9:02 AM

Absolutely funny I get hysterical everytime its on and I cant get the song out of my head. Definitely one of the funniest commercials out there.

Posted by Marissa at March 19, 2009 9:02 AM

Absolutely funny I get hysterical everytime its on and I cant get the song out of my head. Definitely one of the funniest commercials out there.

Posted by Marissa at March 19, 2009 9:03 AM

Absolutely funny I get hysterical everytime its on and I cant get the song out of my head. Definitely one of the funniest commercials out there.

Posted by May at March 19, 2009 11:27 AM

I think that this commercial is a hoot!! My husband does NOT! Now, let the mayhem begin as, whenever the song enters my head, I chase him around the house singing the song in the same voice as the fish. As much as my husband hates it, and runs, he has complimented me on nailing the fish voice to a "T"! LOL

Posted by N. Miller at March 19, 2009 11:56 AM

Well Kaity, you can count me as one of the folks who consider that commercial DISTURBING and WEIRD! LOL I mean come ON, there's a dead fish hanging on the wall, singing and demanding back a piece of himself! And here's this dude just sitting there eating and bobbing along with whatever this fish is saying!
I'm not going to lie though, it did have me running to McD's(something I rarely do as I consider anything out of McDonald's to be what I call "Unfood") and ordering the 2 for $3 special. I've always had a weakness for the Filet O' Fish to begin with, and now this weird disturbing commercial certainly hasn't helped matters...Damn you, O unholy Filet O' Fish! :D

Posted by Vanesa Domenech at March 19, 2009 1:59 PM

Well I just love that commercial. Ever since the first time I saw it. I sing along with it all the time and can't help but laugh because the man that walks in has that confused look on his face. It's just sooo funny. My 4 year old son sings along and laughs everytime he hears it on tv, he loves the commercial to... LOLOLOL.. It's one of my faviorte commercials...

Posted by Jason G at March 19, 2009 4:41 PM

So Kaity, I have to shamelessly admit this advertising worked on me... Im not a huge fan of the Filet O Fish, although Ill have one once in a very blue moon... last night was one of those nights when I wasn't quite sure what I was hungry for. The clock ticked towards 7:30pm, and lo and behold... what should come on TV but THAT commercial. I found myself being sucked by a force greater than myself to the McD's at 38th and 2nd .

This loosely reminds me of one of the first ever TV anchors I worked with in Oklahoma. She had a stalker, a lesbian who claimed she was stalking the anchor because the anchor was "controlling veiwers thru their TV sets". It was sort of a cross between the movies "Carrie" and "Poltergeist"... I think McDonald's may be on to something with this spot.

Posted by Jason G at March 19, 2009 4:44 PM

So Kaity, I have to shamelessly admit this advertising worked on me... Im not a huge fan of the Filet O Fish, although Ill have one once in a very blue moon... last night was one of those nights when I wasn't quite sure what I was hungry for. The clock ticked towards 7:30pm, and lo and behold... what should come on TV but THAT commercial. I found myself being sucked by a force greater than myself to the McD's at 38th and 2nd .

This loosely reminds me of one of the first ever TV anchors I worked with in Oklahoma. She had a stalker, a lesbian who claimed she was stalking the anchor because the anchor was "controlling veiwers thru their TV sets". It was sort of a cross between the movies "Carrie" and "Poltergeist"... I think McDonald's may be on to something with this spot.

Posted by Mary Ann at March 19, 2009 5:38 PM

I'm sorry, but this commercial absolutely drives me UP A WALL!!!(no pun intended). I guess it's effective though, since people are discussing it. Enjoy you guys at 10pm!

Posted by Sono at March 20, 2009 10:49 PM

yes this commercial.. is sooooo funny that the song is stuck on your head all day.. funniest commercial since the skittles commercial with the thailand & filipino arguing

Posted by Adella Golub at March 20, 2009 10:56 PM

I agree the last person to comment.

i absolutely don't like this commercial, in fact, I think it's in the same line as most commercial these days. my friend and I always exchange the weridest looks when we see those really werid commercials.

but I don't eat at McDonald's anyways so it doesn't matter anyways.

Adella

Posted by Jackie at March 20, 2009 11:00 PM

Every time this commercial is on, I just can't stop watching it. It is so hilarious, even though it doesn't make much sense, but It does make me want to go get fish sandwiches. (2 for $3 now!)

Posted by Alma Sanchez at March 20, 2009 11:07 PM

Despite how silly it may seem to some. I think the McDonald's advertisors are right on track with this one. In psychology, I believe the term for this kind of advertising is called the validity effect. That is, they have come up with a catchy tune that's hard not to think about, so that by just remembering it, it is internalized through constant repetition (not being able to get the tune out of one's head) and ultimately, one is inclined to try it. Remember everyone, that stout guy biting into the fish does not appear to be phased by the talking trout mount, he just keeps eating the filet o fish away.

Posted by Sabrina at March 20, 2009 11:17 PM

I haaaaate the commercial. It comes on every 3 minutes and the song is irritating. I guess McDonalds is using shock tactics to sell their fish sandwich.

Posted by Carolyn at March 20, 2009 11:37 PM

I think the commercial is hilarious...the best ever! I stop in my tracks just to watch it...it is soooo catchy!!!! Nice distraction for the cares of the day! I love dancing and singing...so I go right along with it! It keeps me smiling.

Posted by Hannah at March 20, 2009 11:44 PM

Lmao.... All I need to say is I agree... Very very funny!!!! It just came on as I was writting this.

check my blog out for the techno version http://mo-prophetz.blogspot.com/

Posted by douglas B. smith at March 21, 2009 2:10 AM

I love this commercial! It makes me laugh everytime I see it and I must have seen it 15 times by now. It's just so wacky. It is interesting and somewhat contradictory that it does seem to be making a statement to be vegetarian or, at least, not to eat fish.

Posted by Brucie at March 21, 2009 9:48 PM

This commercial is both funny and eerie. I think it reminds us that whenever you eat something,be it animal, fish, or plant, something has to die. The two bearded men with tools remind us of work. We have to work. We shouldn't feel guilty about the things that die to provide our food because we have to eat, but we should at least appreciate it. The munching, burly, bearded guy does seem to appreciate the sacrifice made by Frankie the Fish. Of course, he can't give it back.

Posted by HERNAN at March 23, 2009 9:32 AM

I LOVE THIS FILET FISH COMMERCIAL AND MY 2YEAR OLD GRAND DAUGHTER.

Posted by HERNAN at March 23, 2009 9:33 AM

I LOVE THIS FILET FISH COMMERCIAL AND MY 2YEAR OLD GRAND DAUGHTER.

Posted by Karen A at March 23, 2009 10:21 AM

I think it' great. I was a little standoffish when I first saw it but now I love it. Kuddo's to McDonalds.

Posted by Ed L. at March 23, 2009 4:01 PM

This commercial might become this generation's "Where's the beef?"

Beyond creepy - this commercial is sick. He "knows" this fish yet eats it anyway! It comes off as cruel! The fish is pleading for compassion yet this fat slob eats it!

Would people eat fish they have in a tank or on a pond? No, they are pets!

Posted by DIANA at March 24, 2009 10:56 PM

OMGG THAT COMMERCIAL IS FUNNY AND ESPECIALLY WHEN IM AROUND MY BOYFRIEND HE SINGS JUST LIKE THE FISH LOL SOMETIMES I CRY OF LAUGHTER BUT THEN AGAIN IT GETS ANNOYING AFTER A WHILE ..

Posted by Bonnie at March 26, 2009 8:40 PM

How can I make this my ring tone????

Posted by Rosa at April 13, 2009 8:00 AM

I think that commerical is the best commerical that was ever made by mcdonalds. when i first saw that commerical it had taken my attention, and everytime they gave it, i started to sing with the fish. And my husband looked at me like if i was crazy, until one day i caught him singing it very low. lol. What can i say... Its a very catchy tune and I wonder why they stopped airing it on Television. I WANT THAT FISH BACK ON TV.

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Posted by Toaster at September 19, 2009 6:54 PM

Hmm, looks like a lot of spam comments before mine...

Anyway, for a funny take on some really bad commercials, including the Cheeries one mentioned and others, check out Pointless Planet:
http://www.pointlessplanet.com

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